When we work with business & non-profit clients, we typically find that they don’t know how to research competitors & use that important data to fine-tune their own marketing efforts. This is a shame because fast-track, guerrilla competitor research typically…
Whether you’re selling products or services, it’s necessary to deploy market positioning basics & best practices. What Is Market Positioning? Market positioning involves the work involved to create an effective strategy for accurately positioning your product in the market. In…
Lead generation basics are the lifeblood of any business. Lead generation is a key component in the process of finding prospects (potential customers) who need or want your products or services. One of the main ways to grow your business…
In the world of marketing & promoting products or services, there is no room for inaccurate prospect targeting. However, I continue to find egregious examples of sloppy prospect targeting, including multiple instances of this in the past month alone. Regardless…
When it comes to developing a marketing plan, there are tried-and-true marketing plan basics that should be followed – if you want a marketing plan that truly does your business some good. We at DeWinter Marketing & PR have been…
While many business owners are “just waiting for 2020 to be over,” others are taking advantage of pandemic business opportunities to make sure the year is a productive one. I was struck by this after seeing an ad from Comcast…
While small businesses work to adjust to the new norms dictated by C-19 to survive, one strategy that’s important is to keep marketing but also learn how to save money on marketing in the pandemic. The Number 1 Strategy for…
When the world goes through huge changes fast, those who adapt quickly are the ones who come through: that’s why marketing in the pandemic is critical for small businesses. With that in mind, here are some tips for marketing in…
With the pandemic of 2020 continuing and the second round of PPP stimulus money virtually gone, business owners who want their businesses to survive will need to deploy every bit of resourceful thinking, good strategy & cost-effective marketing to keep…
As harsh new economic realities hit business owners dealing with the coronavirus pandemic, it’s important to deploy clear thinking, resourceful problem solving, and C-19 business survival tips to help ensure your business makes it through this global crisis. If you…
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