Best 2020 Super Bowl Ads
In February, we have a tradition of reviewing Super Bowl ads, so here’s our take on the best 2020 Super Bowl ads, what strategies these ads deployed, and why these 2020 Super Bowl Ads were a cut above the rest…
Customer Experience Case Study: O’Hare Airport’s Rainbow Corridor
In this customer experience case study, we explore the brilliant strategies deployed by Chicago’s O’Hare Airport to create a stellar customer experience for travelers. This case study highlights how to turn a negative physical space into an enhanced customer experience…
Marketing Focus Helps Companies Stay the Course & Accomplish Business Goals
In this Marketing RAVE, I’m covering the importance of Marketing Focus. Marketing Focus occurs when a company or organization sets a marketing plan, and then consistently works that plan over the course of time. You could think of this approach…
DeWinter Marketing RANT: Company Naming Case Study Shows How UUNI Pizza Ovens Had To Re-name Their Company After Years In Business
In this Marketing RANT, I’m covering a Company Naming Case Study about how Uuni Pizza Ovens made every mistake in the book when naming their young company. Read on and learn about the company naming mistakes that were made, and…
DeWinter Marketing RANT: Marketing Promotion Case Study Shows Movie Theater Turning Customers Away Because of a Promotion
In this Marketing RANT, I’m covering a Marketing Promotion Case Study that highlights how a movie theater chain offered a promotion that resulted in their staff turning customers AWAY. Read on and learn about the marketing promotion mistakes that were…
DeWinter Marketing RAVE: Email Marketing Tips & Why All Businesses Should Deploy Email Marketing
In this Marketing Rave, I’m focusing on why EVERY business & non-profit on the planet should be doing email marketing each month, plus specific email marketing tips related to best practices for this highly effective marketing tactic. I sometimes find…
DeWinter Marketing Rant: Logo Design Best Practices That Should Have Been Used, and Weren’t
In this Marketing Rant, I’m focusing on Logo Design Best Practices, because of a recent experience. A company decided to pitch us, and sent a postcard with nothing more than a black background, their logo & a tagline. The logo…
DeWinter Marketing Rant: Marketing Messaging Mistakes & How To Avoid Them
In this Marketing Rant, I’m focusing on marketing messaging best practices because of an unsolicited business pitch we received that had marketing messaging mistakes in it. Let’s start by defining marketing messaging. Marketing messaging is the cornerstone of everything you…
DeWinter Marketing Rant: Direct Marketing Mistakes & How To Avoid Them
This month's DeWinter Marketing Rant deals with Direct Marketing Mistakes that could easily have been avoided, with some common sense and thought. In the past 2 months, I've received two unsolicited mailings that violated every 101-level best practice related to…
Crisis PR Rave: ABC & Ambien’s Handling of Roseanne Barr Racist Tweet Scandal
In this crisis PR RAVE, I'm going to talk about the brilliant responses from Disney/ABC and Sanofi Corp, makers of the Ambien insomnia drug, regarding the Roseanne Barr Racist Tweet Scandal. In the world of crisis PR case studies, the…
