This expert article covers strategies for back linking websites, as well as why you need backlinks for your website & best practices for back linking websites to achieve higher ranking power. What Are Website Backlinks? Website backlinks are links from…
This expert article highlights web design color palette basics – and the best practices for applying a systematic use of colors to a website design. Web Design Color Palette Basics: The Power of Three When it comes to applying colors…
This expert article highlights website development process basics – and the best practices for developing a strategic website for your business or non-profit. The Number One Myth About The Website Development Process One of the biggest myths about the website…
ADA Compliant Websites are fast becoming a necessity – and this article covers important information about the Americans With Disabilities Act (ADA) compliance and how it affects your business and your website. What Is An ADA Compliant Website? An ADA-compliant…
Email marketing using such platforms as Constant Contact, MailChimp & Brevo make it fast, easy & affordable to send out blast emails using technology that sends emails one at a time to your list, instead of in a group email…
Email marketing platforms – also known as blast email software or email newsletter platforms – should be deployed by every business or nonprofit on the planet. But the question then becomes: What’s the best email marketing platform? What features &…
An often-overlooked part of building and maintaining a website are items on the website related to compliance with various laws. This article focuses on website privacy policies & website privacy policy basics. In the simplest of terms, EVERY website on…
When you learn the basics of getting publicity, you’re helping your business or non-profit by generating positive press coverage for a variety of reasons. Press coverage is helpful in building good will, increasing knowledge of your products & services, generating…
Online reviews are an important part of the buying cycle for most consumers these days – but a negative review, let alone a fake negative review, can really hurt a business or nonprofit. This case study outlines a situation that…
In our internet-centric world, business owners & managers must attend to online reputation management basics as part of your digital presence. What Is Online Reputation Management? Online reputation management involves the process or managing the public perception of a business,…
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