Strategies For Back Linking Websites
This expert article covers strategies for back linking websites, as well as why you need backlinks for your website & best practices for back linking websites to achieve higher ranking power.
What Are Website Backlinks?
Website backlinks are links from other websites that link to a specific page on your website. Another term for website backlinks is “inbound link.”
Example:
You get an article about your company, product, or service covered in an industry magazine – and a “for more information” link in the online version of the article links back to your website’s home page.
Why Do You Need Website Back Linking Strategies & Programs?
Website back linking is part of an overall Search Engine Optimization program for your website. When your website has high-quality backlinks from reputable sources, a variety of benefits occur.
I also emphasize the words “high quality,” because low-quality backlinks can actually harm your website’s ranking power and drop your website lower in search engine rankings.
High-quality backlinks from other reputable websites are a requirement of the Google search algorithm if you want to rise in the search rankings.
High-quality backlinks help establish what’s called “website authority” and credibility from the perspective of the search engines that are reviewing and ranking your website.
When a link from another reputable website points to a page on your website, it’s perceived as a vote of confidence by the search engines that says your website and the specific page has content that is well-written, informative, and useful.
The more quality backlinks that are associated with your site, the higher your website can rise in Google search rankings, and other search engines.
DID YOU KNOW:
Google has confirmed that having high-quality backlinks from other reputable websites is one of the top 3 search engine ranking factors.
Website Backlinking Strategies Do’s
When you follow website back linking strategies that are considered quality, best-practice, ethical, “good-guy” strategies, you’ll have a better chance of your backlinks doing your website some good. Here are website back linking strategy “Do’s”:
Only Deploy Quality Backlinks: A few quality backlinks will have far more ability to help your website rise in the rankings than spam backlinks. A quality backlink will come from another trusted, credible website. The search engine algorithms are very smart these days. They can distinguish between a backlink from a reputable industry magazine and a backlink from a spam website built just to provide backlinks at a cheap price. Note: Quality backlinks take more time and money to obtain, but they are worth it.
Only Deploy Backlinks From A Website With Relevant Content: When a backlink is put in place, the Google algorithm gives more credit to backlinks that are relevant to what you do. So, if you have a business that’s involved in outdoor recreation, your website will get more credit if it’s coming from a website also in the outdoor recreation industry, too.
Example 1: A backlink from a fishing rod manufacturer to your outdoor recreation retail business is considered a relevant backlink. (This is STRONG.)
Example 2: A backlink from a generic, spam website that sells backlinks that links to your outdoor recreation retail business is NOT considered a relevant backlink. (This is WEAK.)
Deploy Backlinks From Multiple, Relevant Websites: If you keep getting backlinks from the same, relevant website, it has less power than if you set up backlinks from multiple, relevant other websites. In the simplest of terms, it’s better to get 10 backlinks from 10 different relevant websites than 10 backlinks from just one website that’s relevant to what you do.
Website Backlinking Strategies Don’ts
There are a whole host of SEO companies – both in the United States and overseas – that are deploying questionable backlink strategies that can harm your website’s ability to rank. Here’s a list of websites backlinking best practices to avoid like the plague:
Don’t Link To Spammy Sites: There are plenty of spammy websites that have been built just to allow SEO people to obtain backlinks. These sites are pure spam, with no decent content and no decent SEO. Many of these spam backlink sites charge low fees ($10 per backlink, for example) in exchange for the backlink. This is a total waste of your time and money.
Don’t Link To Sites That Aren’t Relevant To Your Business or Non-profit: Don’t set backlinks to websites that have nothing to do with your business or nonprofit’s general industry area.
4 Benefits Of Strategic Website Backlinking Strategies
There are 4 main benefits of deploying ethical, best-practice website backlinking strategies:
1) Build Credibility: When you have relevant back links, it builds credibility with the Google search engine, and other search engines.
2) Improve Site Visibility: Having relevant backlinks helps improve how your website shows up in research results.
3) Increased Website Traffic: Having the right backlinks in place can drive more visitors to your website. This can increase leads and business. The increased traffic also contributes to where your site will be placed in search results.
4) Increased Brand Awareness: When your website shows up in third-party websites that are reputable, it can enhance awareness of your business or non-profit, and the products or services that you offer.
When you (or your marketing / web dev team) correctly deploy website backlinking strategies, you’re following best practices that contribute to helping your website rise in the rankings. When your website rises in the rankings, higher ranking power generates more leads for businesses, and more connections with potential donors for non-profits.
If you need help developing sound, best-practice backlinking strategies for your website, contact DeWinter Marketing & PR USA.
